Decode

The Victoria and Albert Museum has commissioned the artist Karsten Schmidt to design a truly malleable, digital identity for the Decode exhibition by providing it as open source code. Anyone can recode Karsten’s work and create his own original artwork. The identity application is fully interactive and can be controlled via mouse, keyboard and a graphical user interface. A number of the recoded works submitted will be chosen by the V&A and CBS to appear on London Underground digital screens to promote the exhibition.

http://code.google.com/p/decode
http://postspectacular.com
http://www.vam.ac.uk/decode