Riverthe.net

Ryan Trecartin just launched his new project, named Riverthe.net, a collaboration with Tumblr founder David Karp (programming by Nick Hasty and Sergio Pastor). Trecartin explains the concept in this interview:

“In River The Net (riverthe.net), [first conceived as Project Ten back in April] you can upload a ten second or less clip, anonymously, and you have the option of giving that video three tags. When you go to the website, there’s no interface, you’re immediately confronted with a video playing full-screen. It picks a tag randomly, and follows that tag. Basically, it creates a situation where there’s a movie made by everyone and the plot arc is the life of a tag. One of the things we kept talking about was wanting to see the interface move inside the content, rather than surrounding the content. “